About
About Ashleigh
Many founders are big thinkers that start with a dream, but soon find themselves drowning in financial chaos. My mission is to change that.
17 years
Fractional Finance Director
As a Fractional Finance Director, I’m driven by a belief that financial clarity is the ultimate form of business health. My name is Ashleigh, and my passion is to help founders in the fitness, retail, and tech industries move beyond the chaos of spreadsheets and start-up finances. I guide them to build a robust financial foundation that supports sustainable, long-term growth.
After 17 years of navigating the financial side of the fitness and property industries, from small family-run businesses like Barry’s UK to big players such as CBRE, I’ve developed a keen understanding of what it truly takes to build a thriving business. I’ve seen firsthand how a lack of financial strategy can stifle even the most ambitious businesses. Now, I bring that experience directly to SMEs, startups, and scale-ups.
My work is focused on empowering leaders to make confident, strategic decisions. From tackling cash flow challenges to building a growth strategy you can actually understand, my goal is to make finance your biggest asset, not your biggest headache. I’m here to help you unlock your business’s full potential and build a strategy for lasting success.
Values
My Values
These principles guide every decision I make and define how I partner with your business.
Authentic Partnership
I view my role as an extension of your leadership team, not a detached service provider. My commitment is to show up with direct, constructive honesty, integrity, and genuine investment in your long-term success. I don’t just manage the numbers, I become your trusted financial co-pilot, sharing both the challenges and the wins as we build your business together.
Clarity & Simplicity
You don’t need another complex system; you need certainty. I transform financial chaos into simple, streamlined processes and straightforward reporting. My goal is to give you the ultimate form of business health and financial clarity that frees you to focus on your vision, not the paperwork.
Unwavering Trust
I understand that inviting a fractional finance director into your business requires enormous trust. I operate with absolute integrity and confidentiality, treating your business’s financial data as if it were my own. This means providing you with a transparent, meticulous, and reliable service. You can be confident that the financial foundation we build together is rock-solid and ethically sound.
Proactive Growth
Growth shouldn’t be a hopeful accident, it should be a strategic outcome. I bring a 17-year view to your operations, setting up forecasting models and cash flow structures that don’t just react to the market but help you lead it. I ensure your financial strategy is always one step ahead of your operational needs.
Empowering You
My greatest measure of success is your ability to confidently lead. I guide you past spreadsheet chaos and jargon, ensuring you have a firm grasp on the levers that drive your business. I’m here to build your financial foundation and transfer the confidence and clarity required for you to take full, strategic ownership of your future growth.