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In smaller businesses, there’s often little distinction between a Finance Director (FD) and a Chief Financial Officer (CFO) with both playing a key role in managing the company’s finances. However, in larger organisations, the FD typically focuses on financial management and reporting, while the CFO takes a broader role in shaping and executing business strategy. I offer options of both management and strategy, depending on the needs and scale of your business.

No, there are no upfront recruitment fees, no long-term contracts and no hidden employment costs.

My pricing model is designed to be flexible and align with your stage of growth and specific needs. I primarily offer two structures: 1. Retainer/Day Rate: Ideal for ongoing, recurring strategic support. This is based on a fixed number of days per month (e.g., 2, 4, or 8 days), billed as a monthly retainer, which can be pro-rated to align precisely with your time requirements. 2. Project-Based: Used for defined, non-recurring deliverables like Investment Raises or Exit Readiness Reviews, Financial Due Diligence preparation, or custom Financial Model builds. This provides cost certainty for a clear scope of work.

I don’t handle the daily transactional inputs, but I manage the entire finance function. I partner with dedicated bookkeepers to ensure accurate data entry and compliance. Think of me as the head of your finance department who oversees the bookkeeper and translates their data into actionable strategy.

Absolutely. Scaling the finance function is a critical part of my mandate. I leverage my extensive experience to design, recruit, and mentor a structure that aligns with your operational complexity and growth trajectory. This ensures you hire the right talent at the right time and establish the robust processes needed for future scale.

I operate on a flexible, hybrid model. While the majority of my work is conducted remotely for efficiency and ease of collaboration, I am based in London and available for in-person meetings, board reviews, or strategic sessions within the city or surrounding area as needed. Travel outside this region can be arranged based on the engagement scope.

I specialise in the high-growth lifecycle phases: typically working with businesses from the Seed/Startup stage through Scale-up (pre-Series A to Series B), and high-potential SMEs looking to scale or prepare for exit. My focus is on companies navigating their first institutional funding rounds or transitioning from founder-led finance to a professional, scalable finance function.