Your Finance Partner
Finance Collective
I view my role as an extension of your leadership team, not a detached service provider. My commitment is to show up with direct, constructive honesty, integrity, and genuine investment in your long-term success. I don’t just manage the numbers, I become your trusted financial co-pilot, sharing both the challenges and the wins as we build your business together.
17 Years Experience
About Ashleigh
Many founders are big thinkers that start with a dream, but soon find themselves drowning in financial chaos. My mission is to change that.
As a Fractional Finance Director, I’m driven by a belief that financial clarity is the ultimate form of business health. My name is Ashleigh, and my passion is to help founders in the fitness, retail, and tech industries move beyond the chaos of spreadsheets and start-up finances. I guide them to build a robust financial foundation that supports sustainable, long-term growth.
After 17 years of navigating the financial side of the fitness and property industries, from small family-run businesses like Barry’s UK to big players such as CBRE, I’ve developed a keen understanding of what it truly takes to build a thriving business.
Strategic Financial Leadership
Financial Strategy & Planning
Budgeting & Forecasting
KPI Development & Performance Tracking
Board & Investor Reporting
Mentoring & Team Development
Cash Flow & Working Capital Management
Cash Flow Forecasting
Working Capital Optimisation
Scenario & Sensitivity Analysis
Financial Operations & Controls
Financial Systems & Process Improvement
Internal Controls & Compliance
Month-End Close & Management Reporting
Capital Planning and Strategy
Equity raise financial models
Optimal Capital Structuring
Investor Relations & Governance
Strategic Advisory
Strategic Advisory
Start Up Finance Support
Financial Due Diligence
Fit For Scale Review
Fractional CFO
How it works
Appointing your first Fractional CFO or Finance Director is an important step for any growing business. I take the time to understand your vision, priorities, and challenges. Using my financial and commercial expertise, I pinpoint where I can create the most value, recommend the right level of support, and work alongside you to drive performance and accelerate growth.